1, stationery industry development overview

Stationery is people in the study, office, home life and other cultural activities in the use of a variety of tools, with the continuous development of economic and technological development, the categories of stationery is also constantly updating the development of modern stationery supplies can be broadly divided into writing instruments, student stationery, office stationery, teaching aids, stationery and sports supplies and other sub-categories.

Pencils belong to the stationery sub-sector, and always occupy an important position in the office stationery supplies, and their consumer groups are mainly students. China's pencil manufacturing factory was born in the 1930s. 1932 in Kowloon, Hong Kong, the British investment will be operated by the British pencil factory was converted into a large Chinese pencil factory, is a well-known pencil factory. 1933 and the successive emergence of the Beijing China Pencil Company and the Shanghai Huawen Pencil Factory. 1935 returned to Japan Wu Juanmei in Shanghai to create a well-known home to create their own manufacturing lead core, pencil boards, pen and the appearance of the processing of all-round pencil manufacturing plant, and the pencil factory. In September 1949, China Standard Pencil Company was established in Harbin, a public-private partnership, which is still one of the large-scale enterprises in the national pencil industry.

Traditional pencils use wood as the barrel and graphite as the lead core, which consumes a lot of wood, and the large amount of wood cutting violates the concept of environmental protection. In order to meet the needs of the market, Teijin researched a way to make plastic pencils in 1969, and in the summer of 1973, Berol (U.S.A.) and Sailorpen (Japan) purchased the process almost simultaneously, and Sailorpen began mass production of plastic pencils in April, 1977. At that time, plastic pencils, with lead cores made from a mixture of graphite and ABS resin, and lead surfaces covered by resin lacquer coating, were made from a mixture of the three raw materials by three extruders, drastically simplifying the production process of pencils. Compared to traditional wooden pencils, the all-plastic pencils that Sailorpen piloted were smoother to use, did not stain paper or hands, and were priced similarly to regular pencils, and plastic pencils began to gain popularity.In 1993, a German stationery manufacturer developed a production line for the continuous manufacture of plastic pencils, which was capable of producing about 7,000 pencils an hour, with a diameter of 7.5 mm The length of the pencil is about 169 millimeters. This plastic pencils than wooden pencils require low production costs, and can be made into a variety of shapes, such as carved flower-shaped, serrated, heart-shaped and so on.

Europe, America, Japan and other countries in the stationery industry after a long period of development and accumulation, in the global stationery industry had already occupied a dominant position, but due to labor costs, environmental protection and other factors, low-end stationery manufacturing link has gradually transferred to China, India, Vietnam and other Southeast Asian countries, and gradually transitioned to the stage of branding operations, product design, material research and development.

2, stationery industry development trend

(1) stationery consumption tends to branding, personalization

Pen writing tools in daily study, work, frequent use, with the increase in income levels and consumer attitudes, consumers are more inclined to buy product quality, design level, terminal image, user reputation and other aspects of the performance of excellent brand products. Brand is the product quality, characteristics, performance, use level of generalization, cohesion of the enterprise's style, spirit and reputation, will widely affect the consumer's purchasing behavior.

(2) stationery sales terminals tend to be chained together

With the strengthening of the trend of stationery consumption branding, brand stationery business continues to promote the chain mode of operation, ordinary stationery stores also showed active participation in the trend of chain franchising. Ordinary stationery store was once the mainstream channel of stationery sales, but due to the low threshold of entry, price competition is fierce, many ordinary stationery store due to mismanagement, lack of funds and other reasons resulting in weak profitability, operational instability and even eliminated. Join the brand stationery chain, is conducive to improving the image of the store, enhance the quality of the products sold positioning, to a certain extent, to enhance the ability to resist risk, so in recent years, the stationery sales terminal chain trend is significant.

(3) stationery consumption focus on personalization, high-end

Currently students, young office family prefers creative, personalized, fashionable stationery, this type of stationery often has a unique creative design, fashionable appearance, colorful, to meet the basic functional needs, but also greatly enhance the consumer's user experience. At the same time, in the field of drawing, finance, design and gifts, professional high-end stationery consumer groups are increasing, professional, good quality, high value of high-end stationery gradually become a new highlight of the stationery consumption. For more related industry analysis, please refer to the market research and analysis report of stationery industry released by China Report Hall.